Navigate Japan's Market with Expert Insight
Japan offers immense opportunity—but its unique language, culture, and business norms make entry challenging.
I provide marketing consulting to help investors and business leaders make confident decisions and build successful GTM strategies for Japan.
My Journey
Japan is the world’s fourth-largest advertising market, offering major opportunities for global investors. Yet many initiatives fail without local insight.
As an advertising expert with over 20 years of experience leading the Japanese subsidiaries of U.S.-based tech companies—including Meta and Amazon—I founded this consultancy to bridge that gap. My goal is to help international businesses enter and grow in the Japanese market with clarity, confidence, and cultural insight.
Since 2021, I’ve partnered with investors, venture capitalists, and business leaders to support smart, informed decisions for successful market entry and growth in Japan.
Market Entry Strategy
Crafting customized market entry strategies aligned with your business objectives and the Japanese market dynamics.
Hiring and Talent Strategy
Advising on effective hiring strategies grounded in a strong understanding of local talent trends and recruitment practices in Japan.
Market Research & Analysis
Harnessing in-depth market research and analysis to identify opportunities and mitigate potential challenges in the Japanese market.
Onsite Business & Culture Experience
Offering a 1-day in-person session in Tokyo to enhance your understanding of Japan’s business environment and cultural nuances.
01
15-Minute Introductory
FREE Consultation
Before starting any project, it’s important that you feel confident in who you're working with. This one-time, no-obligation session includes:
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A brief overview of your business needs
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An opportunity to confirm whether my expertise aligns with your goals
Note: Limited to one session per client per project.
02
1-Hour Casual Consultation
Get quick, practical insights from a seasoned expert in Japanese advertising and marketing.
Ideal for:
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Validating insights from your consulting firm with on-the-ground perspectives
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Avoiding the high cost and time commitments of large consulting firm.
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Quickly assessing the marketing potential of a business before investment
[Included]
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Post-session meeting summary
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Up to 1 hour of preliminary research
[Not Included]
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In-depth research requiring more than 1 hour
03
1-Day In-Person Consultation & Tokyo Business Tour
Planning a visit to Tokyo? This full-day session offers immersive, hands-on insights into Japanese business culture and consumer behavior. Suitable for individuals or groups (up to 6 attendees).
[Sample Itinerary]
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09:00–09:15 - Introduction
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09:15–09:55 - Overview of Japan’s advertising and marketing landscape
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10:00–10:50 - Customized market research presentation
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11:00–11:50 - Deep-dive business planning session
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11:50–13:00 - Lunch
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13:00–18:00 - Guided visits to key retail areas relevant to your business
[Deliverables]
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Pre-session meetings as needed
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Reports and documents shared during the session
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Post-session meeting summary
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Meeting venue
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Lunch, coffee, water, and snacks
[Not Included]
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Dinner, transportation, or other incidental expenses
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Travel costs and arrangements to Tokyo
Focus Industries
Retail & E-Commerce
Navigating the nuances of the Japanese retail and e-commerce landscape to drive sustainable growth and market success.
Ad & Marketing Technology
Harnessing technological advancements and fostering innovation to thrive in the dynamic Japanese tech industry.
Beauty and Cosmetic
Helping beauty businesses navigate Japan's sophisticated consumer expectations and competitive landscape.